Roxi Beck helps audiences think differently about earning trust in agriculture. As consumer engagement director with the Center for Food Integrity and vice-president of Look East, Roxi brings more than 15 years’ experience working with clients across the food system, directing strategy and activities for consumer-facing food and agriculture initiatives.
She serves on the board for Iowa State University’s Agricultural Entrepreneurship Initiative, is a graduate of the Greater Des Moines Leadership Institute and is past-president of the National Agri-Marketing Association’s Iowa Chapter. Roxi has the work ethic and pride in agriculture gained from playing an active role in her family’s dairy farm in Minnesota.
As a workshop facilitator and sought-after public speaker Roxi challenges her audience to think differently about trust between producers and consumers of food, and encourages them to create transparency on how food reaches the table. Most importantly she believes the relationship between producers and consumers should be a two-way conversation.
To learn more about Roxi, connect with her on LinkedIn.
